It seems Danny Alexander may have been feeling a little overlooked by the Budget coverage. There was a moment during the news broadcasts on Wednesday when he definitely seemed to be coveting George Osborne’s red briefcase:
“Oh go on, let me have a go!” Danny Alexander eyes George Osborne’s briefcase with barely concealed jealousy.
Alexander’s response has been to seek out some media coverage of his own, with a remarkable photo call. Looking like he was arriving for his first day as Mayor of Legoland, the Chief Secretary to the Treasury posed for the cameras with a big yellow briefcase to herald the announcement of his own alternative budget.
He was basically playing a dress-up game of ‘Chancellor of the Exchequer’ with a case that looked like he’d made it himself from a Selfridges bag:
“Maybe try it without the jacket? No, it still doesn’t look quite right.”
His PR team must actually hate him. They might as well have painted a target on him.
Inevitably, people on Twitter had a field day:
If this was Danny Alexander’s first day of secondary school that thing would be on the roof of the PE block by now. pic.twitter.com/W8QRjJiiWN
? Nick Pettigrew (@Nick_Pettigrew) March 19, 2015
They are laughing at you, not with you @dannyalexander #yellowbox pic.twitter.com/ohZiqE0zh7
? Charlie Beckett (@CharlieBeckett) March 19, 2015
For the little Liberal Democrat Chief Secretary To The Treasury in your life. pic.twitter.com/TGVL964iN3
? Hugo Rifkind (@hugorifkind) March 19, 2015
Danny Alexander presents his alternative budget. pic.twitter.com/9K1zYUN0dr
? HaveIGotNewsForYou (@haveigotnews) March 19, 2015