Johnny?s Chop Shop ? follicle licking good

Posted on May 19, 2016

imageWhat happens when two highly creative entrepreneurs from the field of Beauty and Mens Grooming put their heads together ? Well, simply, Johnny?s Chop Shop is the answer. A real break-through barbershop and male grooming brand. It?s the creation of hairdressing and beauty entrepreneurs Steven Ross and Miles Dunkley, Ross the creator and owner of the Tommy Guns chain which is still thriving after 20 years in two of London?s most fashionable locations -Soho and Shoreditch, He designed and created the interior?s for all his stores including the new Johnny?s Chop Shop flagship in London and Dunkley, the man behind the creation of some of the high street?s most directional fashion-led brands ? Superdry Beauty, RUSH Hair, Zoella Beauty and Tanya Burr Cosmetics.

First launched in 2014 with a flagship salon at Topman?s Oxford Circus store, the vision was to give fashion conscious men honest, slick styles with attitude to match. All within a setting which fuses 1950s and 1960s retro style and memorabilia with contemporary trend ? combining traditional methods with directional techniques.

Following the brand?s success, this fuelled the opening of a standalone flagship store on Marshall Street, part of the iconic Carnaby Street, London. Followed by a debut collection of grooming products launching into Boots and independent barbers.

Key products within the range include TRIGGER HAPPY Texturising Spray, A gritty, texturising salt spray which provides a rough and ready surfer look. SOUL BALM Face Balm ? Day or Night Formula. A skin conditioning face balm that soothes and moisturises thirsty skin, specially formulated with a mattifier to reduce shine. Also doubles as a tattoo moisturiser to bring out vibrant colours. And WILD CAT Hair Sculpting Clay which promises a strong hold with a matte finish. Delivering a dishevelled and structured look with some serious welly and contains Beeswax and Sage Leaf Extract to condition and protect, with stimulating Black Pepper plus all products are Paraben free.

To accompany the launch there will be a digitally-led campaign that taps into an audience of image conscious and social media savvy males. ?Johnny?s Chop Shop TV? (a go-to men?s YouTube channel).

image

The full report

5 more

  • Is this the year you stop hating your looks? Is this the year you stop hating the way you look? Practically every woman I know hates something about the way she looks, if not harbouring a general meh feeling about her overall looks. […]
  • #MumHacks chat: Share shortcuts for creating mum time #ad Motherhood is about getting one step ahead and making smart decisions that save time, so we have more time to focus on what matters. That includes not just family time but time for you as […]
  • London Collections: Men Highlights ? Spring/Summer 2016 Lou Dalton Jeez where does the time go, we?re already half way through the year and yet another LC:M is upon us. It was promised to be the biggest, the best and drawing attention from all […]
  • Street Style: LCM Day 2/3 Continuing on from our coverage of the first day of London Collections Men, we took again to the streets of London where creatives in the fashion industry have gathered for the second and […]
  • London Fashion Week Mens Street Style: Spring/Summer 2018 by Isaac Perry Another season of fashion week has gone by, and this time it was the 5th anniversary of London Men?s Fashion Week, we went hunting for new, cutting edge individuals […]